December 1, 2025
October was National Women’s Small Business Month—a time to celebrate the innovation, resilience, and impact of small businesses across Colorado. At the Colorado Workforce Development Council (CWDC), we’re spotlighting how small businesses are advancing skills-first hiring, and Barefoot PR is a standout example.
This Denver-based communications firm has redefined how hiring can work. Rather than focus on degrees or rigid job titles, Barefoot PR looks for values alignment, potential, and purpose. They start with thoughtful job descriptions, prioritize cover letters over résumés, and use challenge-based interviews to understand how candidates think.
The result? A more inclusive, loyal, and high-performing team that reflects the diverse communities they serve.
Barefoot PR proves that small businesses don’t need big HR teams to make smart, strategic hiring decisions—they just need intention. As we honor Women’s Small Business Month, their story offers a model for others looking to grow through purpose, not just paperwork.