December 1, 2025
At the Colorado Workforce Development Council (CWDC), we’re spotlighting how small businesses are advancing skills-first hiring, and Barefoot PR is a standout example.
This Denver-based communications firm has redefined how hiring can work. Rather than focus on degrees or rigid job titles, Barefoot PR looks for values alignment, potential, and purpose. They start with thoughtful job descriptions, prioritize cover letters over résumés, and use challenge-based interviews to understand how candidates think.
The result? A more inclusive, loyal, and high-performing team that reflects the diverse communities they serve.
Barefoot PR proves that small businesses don’t need big HR teams to make smart, strategic hiring decisions—they just need intention.
Discover how a skills-first approach is reshaping business hiring
This Barefoot PR case study details steps small businesses can take to prioritize skill and potential, and embrace skills-first hiring practices.
Watch the video
Get a behind-the-scenes look at how Barefoot PR is using skills-first hiring to build a mission driven team that thrives.