TalentFOUND Partners Launch Statewide Ready to Rise Campaign

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Sept. 16, 2021 - Earlier this month Colorado launched a statewide campaign to support job seekers, workers, and students in getting the skills, training, work experience, and support services needed for in-demand jobs and careers. The campaign, Ready to Rise, funded by HB21-1264, raises awareness of the opportunities available to individuals through the Colorado Recovery Plan. The Ready to Rise campaign will run from September 2021 to early January 2022, directing people to a central landing page on My Colorado Journey to connect individuals to work, education, and training. View the press release.

This effort is a partnership among the Colorado Workforce Development Council, the Colorado Departments of Higher Education, Human Services, and Labor and Employment, Colorado Office of Economic Development and International Trade, Colorado Opportunity Scholarship Initiative, Office of Adult Education Initiatives - Colorado Department of Education, and Serve Colorado - Governor's Commission on Community Service.

A skilled workforce is key to a strong economy. In 2019, the lack of qualified talent in Colorado was one of the greatest inhibitors to business growth. These stimulus opportunities -- totaling $147 million in investments to address the economic impacts of the pandemic -- will help equip Coloradans with the skills our economy demands and will ensure that businesses can recover faster and grow stronger. A variety of programs combine financial support with additional services such as career planning and coaching, connection to careers or postsecondary education and training, and connection to community and public resources (such as transportation assistance, legal aid services, and more).

The campaign features TV and radio ads in English and Spanish, out of home placements at gas stations and laundromats, digital ads, social posts, and other components. To view or share the library of content please visit this document.

For additional information please visit ReadytoRiseCO.org.